A woman wore a hidden camera in her bra to show just how many times a day people steal sneaky glances at a woman’s breasts. The reason why, is not to embarrass the men and women in the video, but to raise awareness for a much bigger cause than street harassment.
In honor of October’s Breast Cancer Awareness month, Nestle FITNESS created this video to encourage women to pay closer attention to their own breasts. The campaign, which goes along with the hashtag #CheckYourSelfie, shows that some people sneak less obvious split-second glances, while others just turn their heads and stare.
Over the course of the day 36 different people snuck a peak at her hot pink bra. To be fair, it was peaking out of her unzipped sweater, but the video’s main objective is to show women how important it is to screen themselves for early cancer signs.
At the end of the video a caption reads “Your breasts are check out every day. So, when was the last time you checked your own.” Help women remember to “think pink”, by spreading this very important message!